![]() ![]() The company also dominates the ready-to-eat soup business, but there, too, it lost more than 5 percent of market share last year. "Campbell Soup accounted for almost three-quarters of the $1.6 billion in condensed soup sales here last year, but its unit sales fell more than 5 percent, according to IRI, a data and research firm. The change also comes at a time when both global soup sales and Campbell's soup sales have lagged. "Today, we're talking about our food" - as in what's in it, where it comes from and what impact it has on the environment." "Before, when we talked about our business, we talked about how many cases we shipped," Morrison said, according to the ![]() Times says cut the number of ingredients from 30 to 20, comes as consumers are increasingly aware of what they're eating and how it affects the environment. Morrison, chief executive of Campbell, told the newspaper.Ĭalls to Campbell Soup's corporate communications office were not returned. "We're closing the gap between the kitchen and our plants," Denise M. It adds water, dehydrated onions and dehydrated chicken broth. The new recipe also cuts potassium chloride, maltodextrin and disodium guanylate, among other ingredients. Taste then adjust salt and pepper if necessary and then serve.Earlier, we reported that Campbell was tinkering with the recipe for its chicken noodle soup in the red-and-white cans.Ĭampbell eliminated 13 ingredients, including a number of flavoring chemicals, such as monosodium glutamate (MSG), but also left out celery and onions, Turn heat down to medium then simmer, stirring occasionally, until pasta is cooked through.
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